It's easy to find an excellent selection of private brand products when shopping at Spartan supermarkets. You can choose from our flagship Spartan brand, Spartan Fresh Selections, TopCare, Full Circle, b∙lēve, World Classics, Paws Premium and Valu Time. These brands offer something for every shopper and for every family. Whether you’re looking for quality, value, variety, taste or convenience, we have a brand that will match your needs and preferences. In fact, our private brand products have become products of choice for thousands of consumers every week.

Spartan is a trusted brand with a time-honored tradition of quality and satisfaction.
Read More >

Look for the freshest items in the produce, deli and meat and seafood departments of your local Spartan store!
Read More >

PAWS Premium collection of pet food offers something for every pet diet and flavor preference.
Read More >   

Full Circle natural and organic products let you and your family enjoy a natural way of living with foods that nature intended.
Read More >

When you're looking for quality health and beauty care products for your family, reach for Top Care and save more.
Read More >

This value-priced brand offers you and your family more everyday products at prices you'll appreciate!
Read More >

World Classics is a premium line of affordable, indulgent products.  We have brought in a line of high quality, unique and worldly items for customers who enjoy interesting food experiences.
Read More >

b•leve is a line of specialty products that are natural, moisture-rich and leave you feeling young and luxurious.
Read More >